An ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand
It describes itself has having "the world's most comfortable undies." But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn't come solely from in-house...
View ArticleThis Is How Bethenny Frankel Learned to Trust Her Instincts
From The Apprentice: Martha Stewart to Real Housewives to her Skinnygirl empire, Bethenny Frankel's road to riches has been paved with an intense entrepreneurial drive. But while she's always had the...
View ArticleHow to Navigate Between YouTube and Facebook Watch as a Video Content Creator
YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent--in the content creators producing videos for each platform. The problem is that...
View ArticleDisney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1...
Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors....
View ArticleLee Clow Announces Retirement and Looks Back on a Career That Helped Define...
Today, one of advertising's leading lights officially hung up his hat. Lee Clow--the legendary creative behind such campaigns as "Think Different," the Energizer bunny and the Taco Bell chihuahua--has...
View ArticleTimeline: Lee Clow’s 50 Years in Advertising
1943 Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach. 1968 Jay Chiat and Guy Day form creative agency Chiat/Day in...
View ArticleWhat Agencies Are Doing to Encourage Discussion, Reflection and Celebration...
Diversity can sometimes be a buzzword when it comes to corporate culture, but a number of agencies are putting their money where their mouth is and amplifying black voices in celebration of Black...
View ArticleNothing Says Love More Than a ‘Beef Bucket’ KFC Cooked Up in France
For Valentine's Day, KFC sparked a lover's quarrel with its chicken-lovin' fan base in France through social posts that announced the addition of a "Beef Bucket" to the restaurant's menu. "We decided...
View ArticleFrom Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA...
After 16 long days and well over 100 panels, the Television Critics Association's winter press tour has finally wrapped. During the past two-and-a-half weeks, more than 50 broadcast, cable and...
View ArticleHow 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry
Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these...
View ArticleSnapchat: Here’s How to Manage the App’s Notifications
Did you know that Snapchat allows you to manage your notifications settings so that you only receive alerts on things you care about? Our guide will show you how this is done. Note: These screenshots...
View ArticleMarketers Can Tap Into Mobile Advertising to Create a Successful Event
Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day...
View Article3 Ways Content Creators and Advertisers Can Build More Sustainable...
It's no secret, the economics of online content has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital advertising is increasingly...
View ArticleHow Organic Valley Has Kept Farmers at the Core of Its Business
Leslie Kruempel has a unique title to represent a unique brand. As mission executive of Organic Valley, she has grown the company's marketing presence substantially in the years she's been at the...
View ArticleVolkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.
Less than three months after consolidating its North American marketing business with WPP's VW Partnership, Volkswagen has named Johannes Leonardo lead brand agency in the United States. The agency...
View ArticleSnapchat: Here’s How to Change Your Email Address
Did you know that you can change the email address associated with your Snapchat account? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on...
View ArticleHow the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity
The "coaching tree" is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to a legend who gave them the chance to...
View ArticleIsobar Veteran Ricardo Salema Becomes the Agency’s First U.S. Chief Creative...
Isobar, the self-proclaimed experience-led transformation agency in the Dentsu Aegis Network, announced the promotion of Ricardo Salema to be its first U.S. chief creative officer. He previously was...
View ArticleBrands Still Have a Lot to Learn About Diversity and Creating Inclusive Work...
In the past week, the Commonwealth of Virginia was the focus of many heated discussions across the nation. Of course, the attention this ongoing discourse has attracted has been a source of significant...
View ArticleNBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for...
Hulu secured Joel Embiid of the Philadelphia 76ers and Damian Lillard of the Portland Trail Blazers to remind you that the streaming service now has games available to watch live. The two 30-second...
View Article