WSJ Custom Studios Becomes ‘The Trust’ Under New Rebrand
WSJ Custom Studios, the division behind Dow Jones' branded content and brand marketing, is getting a rebrand, prioritizing transparency and data. The group will now be called The Trust - The Wall...
View ArticleTwitter: Here’s How to Manage the App’s Push Notifications
Did you know that the Twitter application allows you to choose which kinds of push notifications you want to receive? Our guide will show you how to manage your push notifications settings within the...
View ArticleWill Smith’s Aladdin Genie Finally Appeared During the Grammys, and Viewers...
When Disney's upcoming live-action remake of Aladdin was featured on an Entertainment Weekly cover story last December, fans were slightly concerned. Will Smith was not, on the cover or any of the...
View ArticleTrue Racial Representation Won’t Happen If the Nuances Are Disregarded
Last fall, I started (then abruptly stopped) Black Looks: Race and Representation, a book by notable black feminist author bell hooks. As a member of the advertising community, I feel it's important to...
View ArticleNBCUniversal Expands Partnership With Data Plus Math To Offer Deeper Consumer...
NBCUniversal is expanding its partnership with Data Plus Math as part of its broader company strategy to offer advertisers more performance-based guarantees over traditional metrics. The company's...
View ArticleRidley Scott’s Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other...
After a 15-year break from advertising, Ridley Scott has returned to the marketing world to create a visually rich short film for Hennessy that's reminiscent of his sci-fi masterpieces. With a nearly...
View ArticleMajor League Soccer Pulls Sheck Wes From Campaign Following Allegations of...
Major League Soccer decided to bench one of the ads in its new campaign following revelations about its star. As of Monday evening, rapper Sheck Wes was going to appear in an ad entitled "Our Way," but...
View ArticleHow Legacy Brands Like Kraft Heinz and IHOP Channel Their Inner Challenger Brand
Being nimble, taking risks and working creatively, collaboratively and under budget are the hallmarks of marketing a challenger brand. But as we found out at our Brandweek: Challenger Brands summit...
View ArticleThis Cannabis Company’s First 6-Figure Order Came Through Instagram
Papa & Barkley, a California-based cannabis company, is shaking up the traditional retail industry with its digital-first approach. The company, which includes celebrities and athletes in its...
View ArticleTwitter: Here’s How to Turn Off Email Notifications
Did you know that Twitter allows you to turn off email notifications so that you no longer receive emails related to things like direct messages? Our guide will show you how to change your email...
View Article3 Types of Partnerships That Will Make Your Experiential Activation Wildly...
According to a survey by Bizzabo, 80 percent of marketers believe that live events are critical to their companies' success and the majority of them (91 percent) plan on growing their event marketing...
View ArticleMiQ’s VP of Revenue Talks About How AI Is Only Effective When Backed by Human...
At the recent Brandweek: Challenger Brands summit, marketers learned how artificial intelligence is shaping how brands sell and consumers buy. Marketing intelligence platform MiQ is at the forefront of...
View ArticleA Long-Lasting Relationship Between Brands and Influencers Radiates Authenticity
In the fast-paced world of social media stars, digital trends and platform popularity, the pursuit of longevity drastically impacts how marketers plan their social strategy. For brands, establishing...
View ArticleU.K. Government Report Calls for Investigation Into Digital Advertising Market
The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government intervention across the digital media...
View ArticleIPG Reports Surprisingly Strong Performance for 2018 Despite Late-Year...
Interpublic Group CEO Michael Roth said he is "very pleased" with the company's "outstanding" performance for both the fourth quarter of 2018 and the year as a whole in this morning's quarterly...
View ArticleIkea and Ogilvy Want to Help You ‘Become the Morning Person You’re Not’
It is rather easy to advise people to get a good night's rest, but you know what's difficult? Actually getting a good night's rest. Between the siren's call of productivity and the unrelenting nature...
View ArticleDigital Experience Optimization Platform Optimizely Just Integrated With Slack
Optimizely users can now share updates and changes via Slack rather than having to login to the digital experience optimization following an integration between the two companies, which was released...
View ArticleNew Snapchat Research Yields Insights Into Its Moviegoing Users’ Habits
There's a lot of decision-making involved in moviegoing beyond picking the film and choosing whether to see it with friends, family or a significant other. From which snacks to buy beforehand to where...
View ArticleCBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives
When you step inside Recess' new pop-up, located at 680 Broadway in New York, it's like stepping into a laid-back, neon-filled coffee shop. But instead of enjoying a cappuccino, anyone who steps inside...
View ArticleWhat to Expect as Amazon Delves Deeper Into Smart Homes and AI
Amazon recently announced its plan to develop AI-enhanced homes through Plant Prefab, a company that specializes in high-quality, sustainable prefabricated homes, by integrating Alexa devices into what...
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