Volkswagen Powered an Entire Music Video With an Electric Car Battery, and...
Few things spark more well-deserved skepticism than the phrase "branded music video." But Volkswagen and agency Nord DDB came up with one that steers clear of being cringeworthy and falling into the...
View ArticleYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon’s...
Last March, HBO and Giant Spoon gave SXSW attendees a taste of what it's like to attend Westworld. This year, HBO has teamed up with the shop again to give fans of Game of Thrones the chance to...
View ArticleOn the Adweek Podcast: The Legacy of Lee Clow
On this week's episode of the Adweek podcast Yeah, That's Probably an Ad, we discuss the legacy of creative icon Lee Clow. Special guest Nancy Reyes, president, TBWA\Chiat\Day New York, joins editor at...
View ArticleTwitter Became the Social Platform of Choice for International Women’s Day...
International Women's Day is coming up Friday, March 8, and social marketing firm Unmetric looked at brands' past efforts for the holiday to help give them ideas for the 2019 edition. Unmetric found...
View ArticleAmazon Prime Video Is Promoting Good Omens at SXSW by Celebrating the Apocalypse
If someone at SXSW tries to convince you that the apocalypse is happening on May 31, don't fret--yet. What could easily be written off as a case of Austin weirdness is likely part of an elaborate...
View ArticleU.S. Digital Ad Spend Will Surpass Offline in 2019
Today, digital becomes king. eMarketer published today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and...
View ArticleIf a Brand Is Not Authentic in Its Attempts to Reach Black Audiences, Then...
Consumerism is the machine that powers our society, and black dollars provide much of the fuel. According to a 2018 Nielsen study, African Americans spend $1.2 trillion annually. The collective...
View ArticleInvestments in Diversity Hiring Aren’t Leading to Inclusivity in Advertising
The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and retaining employees of color. "Charting a More...
View ArticleThe Replacer is Responsible for All the Newsworthy Chaos in Call of Duty’s...
Since 2003, the Call of Duty franchise has cultivated a reputation of being one of the most immersive multiplayer video games in the business. Their latest installment, Black Ops 4, fortifies their...
View ArticleFortnite Publisher Pulls Pre-Roll Ads on YouTube Following Child Exploitation...
Epic Games, the company behind the hit online game Fortnite, is suspending all of its pre-roll YouTube advertising after a report found that the brand was appearing on children's videos that serve as...
View ArticleApple Watch Defies Gravity in Latest Sky-High ‘Air Dancing’ Spot From...
Apple has chosen to dive headfirst into the health sector. The company's latest U.K. campaign makes its broadcast debut on tonight's Brit Awards, following a quarter that proved very disappointing for...
View ArticlePublicis Media Promotes New Chief Executive Across Agencies Zenith, Moxie and...
Publicis Media has a new chief executive overseeing agencies Zenith, Moxie and MRY. Lauren Hanrahan has been promoted to the role, tasked with accelerating agency growth and culture and working with...
View ArticleWaze Partners With WPP to Make Delivering In-Car Ads to Drivers Easier for...
Waze, the Google-owned social navigation app, has announced a partnership with WPP to make it easier for the holding company's retail clients to exclusively target drivers with their ads. The "in-car...
View Article5 Ways to Connect With Hispanic Millennials and Gen Zers
Contrary to how they're often portrayed in the media, today's young Hispanic population is dynamic, multicultural, heterogeneous and often multilingual, setting them apart from every other group,...
View ArticleHow Brand Experiences and Social Media Intersect
Thanks to the combined rise of tech and our desire for human interactions, we're choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in...
View ArticleYouTube Sends Memo to Major Brands and Holding Companies Regarding Latest Ad...
YouTube moved to address the newest in a string of "brand safety" controversies that could affect its advertising business late yesterday. According to several parties with direct knowledge of the...
View ArticleA Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today
Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019, during Black History Month, we witnessed one of...
View ArticleBiddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More...
TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars. Two...
View ArticleAs the AI Revolution Reshapes the Job Market, a Robot Very Well Could Take...
As retailers like Walmart, Target, Kroger and Giant Food Stores bring in robots to scan shelves and floors and to automate order fulfillment, there's a popular refrain: "These robots won't take jobs...
View ArticleQ&A: Comscore’s President on Tackling the Hurdle That Is Cross-Channel...
With media companies urgently seeking more accurate methods of measurement across all platforms, Sarah Hofstetter clearly has her work cut out for her. The Comscore president oversees commercial...
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