Editor’s Letter: The Customer Experience Has Changed Drastically in the Past...
Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it's stayed with me for 16...
View ArticleOrangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest...
Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New...
View ArticleHow Geico Became the One Advertiser It’s OK to Love
What makes a Geico ad a Geico ad? The insurance brand has run an endless parade of humorous advertising over its 25-year relationship with The Martin Agency, and, creatively, the campaigns have been...
View ArticleBethenny Frankel on Making Mistakes, Her Trademark Candor and the Value of...
Bethenny Frankel has come a long way since her first season of The Real Housewives of New York in 2008--specifically, from reality star to full-blown business mogul with a multimillion-dollar food and...
View ArticleInfographic: What Shoppers Actually Think About the Hottest...
With a bevy of direct-to-consumer upstarts regularly entering the market, we wanted to find out not only how consumers shop but also how they perceive trends within the DTC brand space. That's why...
View ArticleHow Telemedicine Companies Are Making Healthcare Faster and Cheaper, and Its...
When Zachariah Reitano was a teenager, he suffered erectile dysfunction and--like many of the 30 million American men who experience ED--he was embarrassed by it. Unlike most of them, though, he has a...
View ArticleVp of Communications Caryn Marooney Is Leaving Facebook After 8 Years
Facebook vice president of communications Caryn Marooney is leaving the company after eight years, saying that she wants to return to her roots in tech and product. While there is never a good time for...
View ArticleFinn Partners Deepens Its Marketing Bench With Purchase of Boston Agency...
Global marketing and communications firm Finn Partners has acquired Small Army, a 45-person Boston marketing and creative agency, for an undisclosed sum. Seven-year-old, New York-based Finn specializes...
View ArticleFacebook Is Giving Users More Details When Custom Audiences Are Used
Starting Feb. 27, Facebook will add more information to its "Why am I seeing this?" explanations of ads for users in cases when custom audiences built from customer files were used. The social network...
View ArticleHow The Masked Singer Became Broadcast’s Biggest Midseason Hit
The Masked Singer, Fox's bonkers new reality show in which celebrities dressed head-to-toe in outlandish costumes sing anonymously and one contestant is unmasked each week, has become 2019's first...
View ArticleSafety Check Is Now Available to All Workplace by Facebook Premium Customers
Facebook's Safety Check feature is now available to all Workplace by Facebook Premium customers. Workplace by Facebook said at its Flow leadership summit last October that the social network's...
View ArticleRyan Reynolds and Hugh Jackman Made Ads for Each Other, But Weren’t Quite on...
Some people just can't leave their petty arguments at the office. Take, for example, Hugh Jackman and Ryan Reynolds. All Hugh Jackman did was decapitate Reynold's Deadpool character and send his...
View ArticleProwess in Storytelling Is What Makes a Challenger Brand, and More Insights...
Challenger brands are changing the world, but these cutting-edge companies still have challenges to overcome in their path towards category domination. Ahead of Brandweek's Challenger Brands event,...
View ArticleGroupM Consolidates Commercial Data Benchmarking With COMvergence, Ends...
WPP's GroupM has consolidated the reporting and analysis of its commercial and business development data with global independent research firm COMvergence in an attempt to be more transparent,...
View ArticleThe Facebook Communities Summit Featured Several Updates for Groups
The Facebook Communities Summit at the company's headquarters in Menlo Park, Calif., Thursday brought with it several updates for groups and other components of the social network. New post-formatting...
View ArticlePlanet Fitness Names Barkley Its Lead Agency Across Creative and Media
Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness. The agency said in a statement that it will be tasked with helping the franchisor and...
View Article‘B’ Is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger
The numbers for IHOP's wildly successful IHOb campaign--touting its burgers by temporarily changing its brand name--are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of...
View ArticleGermany Clamps Down on Facebook’s Practice of Combining User Data From...
The Bundeskartellamt, Germany's federal cartel office, issued a ruling today aimed at severely curtailing Facebook's practice of combining user data from multiple sources, both inside and outside of...
View ArticleWhy Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud
Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing...
View ArticleFacebook and Instagram Made Changes to Their Policies on Self-Harm, Suicide
Facebook and Instagram separately detailed changes they are implementing to their policies on content related to self-harm and suicide. The changes were in part a reaction to Molly Russell, the British...
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