3 Factors Marketers Should Keep in Mind for Maximum Brand Impact
These days, there's no shortage of brands trying to outcompete each other and win the wallets of consumers--especially because with social media, companies of all sizes can now get their brand story...
View ArticleANA Letter Suggests Members Cooperate With FBI’s Criminal Investigation Into...
Today the Association of National Advertisers (ANA) released a letter to its primary members this morning confirming that the FBI has reached out seeking assistance in its ongoing investigation into...
View ArticleWhatsApp: Here’s How to Send a Photo or Video in a Chat
Did you know that you can quickly send photos and videos to your contacts in WhatsApp chats? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on...
View ArticleNewFronts West Day 2: Rainn Wilson, Walmart Original Video and Snapchat’s...
Rainn Wilson proved he knows his marketing jargon, busting out a string of "machine learning," "bite-sized snackable content," "premium experiences" and "brand safety" clich?s during the second day of...
View ArticleFor International Day of the Girl, One Agency Created a Children’s Book...
Today is International Day of the Girl, an event officially endorsed by the United Nations as a way to spark conversations about how girls are perceived, valued and encouraged to achieve their...
View ArticleUnited Airlines Hands Global Media Duties to Dentsu in Another Tough Turn for...
United Airlines announced it's expanding its partnership with Dentsu Aegis Network, handing the holding company lead global media and social duties following a review launched this summer. Carat will...
View ArticleThis Powerful Film Shows the Moment Nike Signs a Runner With Cerebral Palsy...
For Nike, the goal was to break 2 hours in the marathon. For Justin Gallegos, a member of the running club at the University of Oregon, the goal was to break 2 hours in a half marathon. While both have...
View ArticleSnapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop
In a bid to appeal to advertisers, Snapchat is releasing a series of reports illuminating its users' shopping behaviors and preferences, both online and off. The reports, dubbed "Retail Footprints,"...
View ArticleWhy Sears Could Never Last, and What Other Brands Can Learn From the Iconic...
Sears CEO Eddie Lampert has been fighting to keep the brand alive since he stepped into the role in 2013, but things aren't looking good for the 125-year-old retailer. This week, news broke that Sears...
View ArticleBoko Haram Survivors Share Their Stories in This Chilling International Day...
Earlier this year, UNICEF said more than 1,000 children have been kidnapped in Nigeria since 2013 by Boko Haram, the terror group that sparked the #BringBackOurGirls campaign in 2014 after abducting...
View Article5 Socially Charged Ads That Caused a Stir
Social media has changed the way brands interact with consumers. Audiences now have a means to talk back to brands and voice their opinions; smart brands listen and respond. This has led to deeper...
View ArticleNBA Superstar Joel Embiid’s New Deal With Under Armour Will Focus on More...
Under Armour just scored some major points with its latest endorsement. The athletic brand announced on Wednesday evening that it has signed a five-year deal with Joel Embiid, the franchise center for...
View ArticlePepsiCo to End Its Relationship With WPP’s VMLY&R After More Than 8 Years
PepsiCo has moved to end its relationship with VMLY&R after eight and a half years, a client spokesperson confirmed today. The WPP-owned agency has counted Gatorade and Tropicana digital as two of...
View ArticleMembers of Facebook Groups Will Be Able to Chat With Up to 250 Fellow Members
Facebook is adding a touch of Messenger to its groups, enabling members of groups to chat with up to 250 fellow members, as well as to start audio or video calls with up to 50 members. The social...
View ArticleHP Honored 12 Stories of Empowerment for International Day of the Girl
With almost 900 stories submitted from 110 countries, a panel of judges chose 12 stories to highlight to celebrate International Day of the Girl. Working with Girl Rising--a nonprofit that works to...
View ArticleIt’s a Brand-New World When It Comes to Building Brands
Why would a company and brand like Nike make the potentially risky decision to feature Colin Kaepernick in its new ad campaign? And why would brands take a political stance in the face of almost...
View Article3 Questions to Ask If You’re Considering Buying an Amazon Ad
We're running out of superlatives to describe the omnipresence of Amazon as the world's largest online retailer is rapidly expanding its sphere of influence to the heart of Madison Avenue. The "other"...
View Article‘It’s a Tide Ad’ Once Again as Super Bowl Campaign Returns for Thursday Night...
Eight months after invading the Super Bowl, P&G brought back its memetastic hit campaign, "It's a Tide Ad," for Thursday night's matchup between the New York Giants and the Philadelphia Eagles....
View ArticleHow Mr. Rogers Taught Me Everything I Need to Know About Marketing
I've been working in advertising for over 20 years, almost exclusively in client services. Over the years I've read a ton, belonged to various networking groups, attended prestigious business seminars...
View ArticleDe-Stress Test: Sleep and Meditation App Calm Launches Its First TV Ads
Do clamorous kids marching around the house at 7 a.m. stress you out? How about back-to-back (to-back-to-back) work meetings, or traffic jams where you wind up staring at the same stupid bumper sticker...
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