JLL CMO’s Five Steps to Convincing a Hesitant Board to Invest in AI
When ChatGPT arrived in late 2022, many companies scrambled to understand how this new variation of artificial intelligence could fit into their operations. But for Siddharth Taparia, CMO at Fortune...
View ArticleTikTok Gives Brands More Control Over Ads in Its Search Results
More people are turning to social platforms while searching for information on brands or products, and TikTok saw an opportunity for advertisers to take advantage of that trend. The platform cited...
View ArticleTools of the Trade: Han West of Washington Square Films
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleIndiana Fever Star Aliyah Boston Built Her Brand for Beyond the WNBA Playoffs
When the Indiana Fever make you the No. 1 pick in the WNBA Draft, and you have a Rookie of the Year season, what do you do for an encore? Don't wait to ask Caitlin Clark that question a year from now....
View ArticleStephanie Ruhle to Interview Kamala Harris
Did Bret Stephens manifest this? When MSNBC's Stephanie Ruhle appeared alongside The New York Times opinion columnist on Real Time with Bill Maher last week, Stephens suggested that Vice President...
View ArticleRevolving Door Agency Moves: Deutsch, Hanson Dodge, PMG & More
The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. Check out this week's new moves. BarkleyOKRP The National Pork Board has...
View ArticleGetting Out of the Brand Book: Tinder and Brand.AI on Evolving With Culture
Millennial-made dating app Tinder is on a mission to win over Gen Z--and it's employing AI to help with the task. That means identifying the brand's "core truths" while acknowledging some harder...
View ArticleGetting Under the Hood of The Garage With Dan Massimino and Evan Hovorka
In this special episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital...
View ArticleAI Helps Boost Accenture Song to 30% of Accenture’s Revenue
Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped...
View ArticleThe Intersection of Design, AI and Creativity With PepsiCo’s Mauro Porcini
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Mauro Porcini, svp and chief design officer at PepsiCo, to discuss the vital role of design in...
View ArticleNewsmax and Smartmatic Settle Defamation Case
The defamation trial pitting Newsmax Media, Inc. against Smartmatic ended the same day it began. Hours after jury selection commenced on Thursday at the Leonard L. Williams Justice Center in...
View ArticleWatch Kellyanne and Claudia Conway’s Mother-Daughter Moment
A mother and daughter reunion was only a motion away for Kellyanne Conway and Claudia Conway on Thursday. The 19-year-old TikTok influencer--and Kamala Harris voter--appeared on her Donald Trump...
View ArticleHana Altenburg Joins KOLO in Reno as AM Reporter
Hana Altenburg has joined Reno, Nevada ABC affiliate KOLO as a morning reporter. "Made my official TV debut today with @kolo8newsnow as their new Morning News Reporter and MMJ," she posted to social...
View ArticleKamala Harris’ Stephanie Ruhle Interview Draws Nearly 3 Million Viewers
MSNBC may not have landed a presidential debate, but it did score the first solo one-on-one interview with Vice President Kamala Harris. On Wednesday night, the Democratic candidate sat down with 11th...
View ArticleKeke Palmer Is the CMO of Her Own Brand
It's hard to imagine a superstar like Keke Palmer -- famous for her starring roles in films like Nope and Scream Queens, and the Netflix animated sitcom Big Mouth along with two studio albums --...
View ArticleKristen Welker Celebrates 1 Year at Meet the Press With Ratings Gains
One year ago, Kristen Welker met NBC News viewers as the new face of Meet the Press. This month, the Sunday morning staple enters its 77th season with 12 months of ratings growth in its back pocket....
View ArticleSatellite TV Giants DirecTV and Dish Near Merger
If at first, you don't succeed, try, try again: Satellite television giant DirecTV is on the verge of acquiring its biggest rival, Dish, with a deal possible as soon as Monday, The Wall Street Journal...
View ArticleHere’s the Roundup for the Week Ending September 27
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see that over the air broadcasting is back in one South Dakota market while a...
View ArticleThe Most Powerful Women in Sports Marketing Share Their Game Plan
Women are the future of sports because women are shaping the future of sports. To close out ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, ADWEEK Chief Brand and Community Officer Jenny...
View ArticleScripps News Announces Layoffs and Programming Changes
Scripps News announced Friday that it plans to exit the 24/7 national news programming space. The outlet's coverage will live on streaming and digital platforms with a Washington, D.C. based team...
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