Sun Puppets and Food Faces: Totino’s Drops Surreal Ads to Debut Breakfast Bites
Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest...
View ArticleFubo Wins Injunction Against Venu Sports Streaming Venture
In the battle between sports streaming platforms, Fubo just gave Venu reason to use even more four-letter words. The U.S. District Court, Southern District Court of New York, granted Fubo's request for...
View ArticleParis Was a Marketing Warmup for Los Angeles Olympics and World Cup
Even as the Paralympics stretch the Paris Olympics hosting duties into September, Olympic brand sponsors are training for the next Games. From ratings to sponsorships, the 2024 Summer Olympics were...
View ArticleThe Athletic Launches a Dedicated Trading Card and Sports Memorabilia Vertical
The sports publisher The Athletic launched a new vertical today covering the world of sports memorabilia and trading cards. It's a market whose value is forecast to reach $227 billion by 2032,...
View ArticleHow Media Agency Good Apple’s AI Tool Is Boosting Client Revenue and Winning...
Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business....
View ArticleThese 10 Advertisers Won the Olympics for TV and Streaming
The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue...
View Article5 Lessons the Media Learned From the King of Daytime Talk Phil Donahue
Television talk show pioneer Phil Donahue, who died Sunday at age 88, would always remember the day that "the whole city of Dayton came to a halt." It was 1968, and WLWD's The Phil Donahue Show was...
View ArticleNetflix Looks to Scale Ad Tier, Automatically Enrolls Basic Plan Users Into...
When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years later, the streamer is making some changes. In July, Netflix announced it...
View Article3 Things Marketers Must Consider When Entering the Political Chat
In less than 100 days, Americans will be headed to the polls to vote for either Vice President Kamala Harris or former President Donald Trump as the next president of the United States. The last 100...
View ArticleNetflix Closes Upfront With 150% Growth in Ad Sales Commitments
That's a wrap for Netflix. Today, the streaming giant officially closed its second-ever TV upfront negotiations. Amy Reinhard, the company's president of advertising, announced the news, saying, "We...
View ArticleHow Samsung’s Sarah Larsen Is Transforming Consumer Electronics
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, chief marketing officer of Samsung Home Entertainment. Larsen shares her...
View ArticleRethink New York Elevates Tara Lawall to Partner and CCO
Rethink has promoted Tara Lawall to partner and chief creative officer for the independent agency's New York office. Lawall, who joined Rethink last September as executive creative director, will...
View ArticleSnoop Dogg and Solo Stove Reunite in Even Blunter Campaign
Solo Stove and Snoop Dogg, the duo behind one of the buzziest campaigns of last year, are back together again with an even bigger effort in which the rapper doesn't blow any smoke. Hot on the heels of...
View ArticleCelsius Redefines Energy Drinks, Captivating a New Generation
When you think of energy drinks, you might recall the ones that were popular in the 2000s, which were not very healthy. Now, brands like Celsius are changing the game by offering energy drinks enriched...
View ArticleLove at First Startup: Kass and Mike Lazerow on Navigating Entrepreneurship
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with entrepreneurs and investors Kass and Mike Lazerow. The Lazerows explore the realities of startups,...
View ArticleHow Sean Wang Used His Google Experience to Revive Early Internet in DiDi
Remember MySpace? If the memory proves to be a bit hazy, don't fret. Filmmaker Sean Wang vividly brings the user experience to life on the big screen (angst feelings and all) through his coming-of-age...
View ArticleInside the Campaign: NFL Kickoff Ads Want More People to Join the Huddle
To continue its recent growth, the NFL can't just say its game is for everyone: The league has to show it. NFL marketers say they want the game to transcend the political climate of a U.S. election...
View ArticleThe Trade Desk Gains Access to ACR Data Through Nexxen Partnership
The independent demand-side platform The Trade Desk inked a deal Tuesday with Nexxen that will allow it to offer advertisers data segments created using automatic content recognition (ACR) technology,...
View ArticleExclusive: Google Suggests Buyers Target Teens, Going Against Its Policies
Sales representatives from Google have suggested that advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according to three ad buyers and written...
View ArticleInfographic: One Brand Is Good. Two Are Better.
At a time when shoppers are feeling the pinch of inflation, businesses are doing their best to distinguish their offerings from the competition. A new report shows collaboration--whether that involves...
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