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Sun Puppets and Food Faces: Totino’s Drops Surreal Ads to Debut Breakfast Bites

Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest...

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Fubo Wins Injunction Against Venu Sports Streaming Venture

In the battle between sports streaming platforms, Fubo just gave Venu reason to use even more four-letter words. The U.S. District Court, Southern District Court of New York, granted Fubo's request for...

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Paris Was a Marketing Warmup for Los Angeles Olympics and World Cup

Even as the Paralympics stretch the Paris Olympics hosting duties into September, Olympic brand sponsors are training for the next Games. From ratings to sponsorships, the 2024 Summer Olympics were...

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The Athletic Launches a Dedicated Trading Card and Sports Memorabilia Vertical

The sports publisher The Athletic launched a new vertical today covering the world of sports memorabilia and trading cards. It's a market whose value is forecast to reach $227 billion by 2032,...

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How Media Agency Good Apple’s AI Tool Is Boosting Client Revenue and Winning...

Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business....

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These 10 Advertisers Won the Olympics for TV and Streaming

The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue...

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5 Lessons the Media Learned From the King of Daytime Talk Phil Donahue

Television talk show pioneer Phil Donahue, who died Sunday at age 88, would always remember the day that "the whole city of Dayton came to a halt." It was 1968, and WLWD's The Phil Donahue Show was...

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Netflix Looks to Scale Ad Tier, Automatically Enrolls Basic Plan Users Into...

When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years later, the streamer is making some changes. In July, Netflix announced it...

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3 Things Marketers Must Consider When Entering the Political Chat

In less than 100 days, Americans will be headed to the polls to vote for either Vice President Kamala Harris or former President Donald Trump as the next president of the United States. The last 100...

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Netflix Closes Upfront With 150% Growth in Ad Sales Commitments

That's a wrap for Netflix. Today, the streaming giant officially closed its second-ever TV upfront negotiations. Amy Reinhard, the company's president of advertising, announced the news, saying, "We...

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How Samsung’s Sarah Larsen Is Transforming Consumer Electronics

In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, chief marketing officer of Samsung Home Entertainment. Larsen shares her...

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Rethink New York Elevates Tara Lawall to Partner and CCO

Rethink has promoted Tara Lawall to partner and chief creative officer for the independent agency's New York office. Lawall, who joined Rethink last September as executive creative director, will...

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Snoop Dogg and Solo Stove Reunite in Even Blunter Campaign

Solo Stove and Snoop Dogg, the duo behind one of the buzziest campaigns of last year, are back together again with an even bigger effort in which the rapper doesn't blow any smoke. Hot on the heels of...

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Celsius Redefines Energy Drinks, Captivating a New Generation

When you think of energy drinks, you might recall the ones that were popular in the 2000s, which were not very healthy. Now, brands like Celsius are changing the game by offering energy drinks enriched...

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Love at First Startup: Kass and Mike Lazerow on Navigating Entrepreneurship

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with entrepreneurs and investors Kass and Mike Lazerow. The Lazerows explore the realities of startups,...

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How Sean Wang Used His Google Experience to Revive Early Internet in DiDi

Remember MySpace? If the memory proves to be a bit hazy, don't fret. Filmmaker Sean Wang vividly brings the user experience to life on the big screen (angst feelings and all) through his coming-of-age...

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Inside the Campaign: NFL Kickoff Ads Want More People to Join the Huddle

To continue its recent growth, the NFL can't just say its game is for everyone: The league has to show it. NFL marketers say they want the game to transcend the political climate of a U.S. election...

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The Trade Desk Gains Access to ACR Data Through Nexxen Partnership

The independent demand-side platform The Trade Desk inked a deal Tuesday with Nexxen that will allow it to offer advertisers data segments created using automatic content recognition (ACR) technology,...

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Exclusive: Google Suggests Buyers Target Teens, Going Against Its Policies

Sales representatives from Google have suggested that advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according to three ad buyers and written...

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Infographic: One Brand Is Good. Two Are Better.

At a time when shoppers are feeling the pinch of inflation, businesses are doing their best to distinguish their offerings from the competition. A new report shows collaboration--whether that involves...

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