Uber Debuts New Tagline and Sonic Identity With Olympics Campaign
Uber is hoping for a big win at the Summer Olympics in Paris as it launches a global brand campaign during the Opening Ceremony that will introduce a new tagline and sonic identity linking its delivery...
View ArticleRetail Media Startup Symbiosys Wants to Help Brands Buy Targeted Ads Using...
Symbiosys, the one-year-old startup backed by retail media veterans, wants a piece of retailers' growing ad businesses. After raising $9 million in a Series A round of funding in January, the firm is...
View ArticleKit Harington Channels Jon Snow for Game of Thrones Mobile Game Campaign
The King in the North has returned. Today, Zynga is rolling out the global launch of its new mobile game, Game of Thrones: Legends--complete with Kit Harington channeling his role as Jon Snow in the...
View ArticleDeadpool & Wolverine Is the Latest Movie Franchise to Cash In on Brand Deals
The reviews for Marvel Studios' Deadpool & Wolverine are in, and they're nearly as brutal as the hand-to-claw combat in the superhero action flick itself. The Los Angeles Times describes it as...
View ArticleThe Privacy Sandbox Has Always Been a Farce
By deciding to keep third-party cookies in Chrome, Google delivered the latest punchline in its years-long comedy of errors. And no one is laughing. As the chief technology officer of an adtech...
View ArticlePerformance Marketing and Brand Building With Gabrielle Wesley, CMO of Mars...
Welcome to this special episode of the Marketing Vanguard podcast, recorded at Cannes Lions. It's a pleasure to welcome Gabrielle Wesley, CMO and svp of marketing at Mars Wrigley North America. Join us...
View ArticlePublicis Groupe to Acquire Influencer Marketing Leader Influential
Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The move expands Publicis' ability to connect brands and consumers...
View ArticleTLC’s T-Boz Adds Some CrazySexyCool Moves to Glad’s ‘Scent-stalgic’ Campaign
Trash day isn't typically an occasion that conjures up nostalgic memories or inspires one to bust a move, but Glad's latest campaign paying homage to the girl groups of the 90s and Y2K era while...
View ArticleThe Majority of Men in the U.S. Now Use Skincare Products
Guys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That's up from 31% who said the same just two...
View ArticleLeaked Pitch Deck Shows Walmart Is Pitching In-Store Ads to New Brands
The next time you're in a Walmart store, don't be surprised if you see an insurance ad looping on TV screens. Walmart Connect, Walmart's advertising arm, will begin selling in-store ads to brands that...
View ArticleExclusive: Max’s The Penguin Takes Shot on Jefferson’s Bourbon as Title Sponsor
If you've ever wanted to drink a glass of bourbon in Gotham, now's your chance. Today, Warner Bros. Discovery announced that Jefferson's Bourbon has signed on as a title sponsor for Max's The Penguin...
View ArticleSSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access
The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect them more directly to the right buyers, rather...
View ArticleMontefiore Einstein’s Olympics Spot Links Breakdancing and Early Cancer...
Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing's Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport's origins in the South...
View ArticlePfizer’s First CMO Drew Panayioutou to Depart
Drew Panayioutou, Pfizer's first global CMO, has announced via LinkedIn that he's leaving the company. Pfizer U.K. president Susan Rienow will succeed Panayioutou, the pharma giant confirmed. Rienow's...
View ArticleMeet Your Match: 5 Cultural Insights Shaping Dating Apps
Far from the days of traditional note-passing with a "check yes or no" box, dating in 2024 has become much more nuanced, largely due to technology. A check box has turned into a swipe, and at times...
View ArticleThe TV-Themed 2024 Comic-Con Activations You Need to See
San Diego Comic-Con is back. Between the Covid-19 pandemic and the writers and actors strikes last year, Comic-Con is looking for a return to glory in 2024, with several TV networks and streaming...
View ArticleEven If Third-Party Cookies Had Vanished, We Would Have Been OK
Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their...
View ArticleNBA Responds After WBD Takes Legal Action Over Media Rights
The NBA preseason doesn't start until October, but fans already have court-side seats to its legal wrangling with Warner Bros. Discovery over the league's media rights deal. Today, in response to the...
View ArticleColin Kaepernick Dishes on His New Startup, His Favorite Anime, and How He’ll...
Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After being blackballed by the NFL for protesting police violence against Black...
View ArticleCannes Lions and Possible Purchases Reflect Growing Optimism in the Ad Industry
Two of the largest conferences in the advertising and media circuit, Cannes Lions and Possible, were both acquired this week, the latest sign of the burgeoning value of business-to-business events. The...
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