The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere
Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of "freelance" is evolving to now reach the C-suite,...
View ArticleKFC Opened a NYC Pizzeria to Celebrate the Arrival of ‘Chizza,’ a Fried...
Fried chicken and pizza are two of the most beloved food items globally, but they don't always go together. At KFC restaurants in countries including the Philippines, Thailand, India, Mexico and Spain,...
View ArticleInside the Global Quaker Campaign Making Everyone Cry
Breakfast cereal commercials don't often pack an emotional punch, but Quaker's first global campaign was intentionally aimed at bringing tears to the eyes of consumers. Telling the lifelong story of a...
View ArticleGoogle Is Paying Publishers to Test an Unreleased Gen AI Platform
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in...
View ArticleExclusive: ‘It’s So On’ in ESPN’s NWSL Brand Campaign
ESPN is ready to kick off its first season with the National Women's Soccer League. Today, the company debuted a national brand campaign, "It's So On," which runs from Feb. 27 to March 31 across TV,...
View ArticleNavigating the Modern Marketing Landscape: Lessons From Deloitte CMO Suzanne...
In this week's episode, Jenny sits down with Suzanne Kounkel, global and U.S. chief marketing officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs. During the...
View ArticleNavigating Change in Connected Commerce With Kenvue
In this episode of Brave Commerce, Eric Tarnowski, vice president of connected commerce at consumer health company Kenvue, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the...
View ArticleNew DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside
Omnicom-owned DDB Paris' chief executive Jean-Luc Bravi will step aside after nearly 23 years, with Alexander Kalchev and Paul Ducre set to jointly succeed him. Bravi will become the chairman of the...
View ArticleSmall Businesses Help Promote the Weed Shop Next Door in ‘Legal-ish’ Campaign
For the dopest mani-pedi in town, head over to Nu Nail where the designs are "anything but half baked." And if you're looking for something a little more cerebral, try Cliffside Books for "high-quality...
View ArticleFuse Media Partners With Lionsgate, Tastemade and TMB to Increase...
One company is lighting the fuse of multicultural marketing ahead of the TV upfront. Today at the Alliance for Inclusive and Multicultural Marketing's Diverse Owned and Targeted Media GrowthFronts,...
View ArticleRent the Runway Appoints First CMO Since 2020 as It Vies for Profitability
Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced Wednesday. Natalie McGrath, most recently vice president of marketing for buy...
View ArticleTubi Brand Refresh of New Logo, Colors and Sound Is Not Tubi Ignored
Tubi has a new look for the first time since 2017. The Fox-owned advertising-based video-on-demand streaming TV service is debuting an updated brand identity that includes a fresh color scheme, a...
View ArticleWatch Commerceweek Featuring Insights From Walmart, Microsoft, Puma and Many...
Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly fragmented retail landscape. In doing so they are adopting new...
View ArticleCredit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record
Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of...
View ArticleWieden+Kennedy Lays Off 20% of Portland Staff
Wieden+Kennedy Portland underwent a significant round of layoffs this week, the agency confirmed to ADWEEK. Multiple sources told ADWEEK that the agency's Portland office cut a fifth of its staff in a...
View ArticleOwning Your Crown: The Importance of Celebrating Black Hair in Advertising
Picture this: I'm a business affairs executive working at one of the most well-known creative agencies in the world. I'm in the office, and I look up as one of my co-workers gives me a familiar "good...
View ArticleWhat’s Next for DoorDash After Epic Super Bowl Sweepstakes
DoorDash received 8 million entries to its ambitious Super Bowl sweepstakes offering one person an item from every ad that ran during the Big Game. Now that a winner is flaunting their prizes, the...
View ArticleBranding and Performance Are Becoming More Closely Aligned
When it comes to ecommerce, brand building and engagement are becoming increasingly complex as technology develops and platforms emerge. This means marketers are constantly trying to understand where...
View ArticleWith Paramount’s Streaming Peaking, CEO Dismisses New Combined Sports Streamer
Paramount+ is starting to hit its peak. Touting positive streaming stats in a fourth-quarter earnings call on Wednesday, Paramount CEO Bob Bakish talked up the company's Paramount+ streamer while...
View ArticleWill Arnett and Kathryn Hahn Go Down a Sporty Rabbit Hole for Dicks.com
The ecommerce arm of Dick's Sporting Goods dropped two ads this week, reaching into new territory with comedy and celebrity and kicking off a yearlong promotion to boost its digital business. The...
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