Quinta Brunson Asks If She Can Write Off Nachos in TurboTax Super Bowl Spot
Quinta Brunson is on a roll. After wins at the Golden Globes and the Emmy Awards, Brunson now heads to the Super Bowl as the star of a spot for TurboTax. "Make Your Moves Count" from R/GA finds the...
View ArticleGet Married in Cheetos Chapel and Walk the Chip Strip: Inside Frito-Lay’s...
This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. Or at least, a digitized version of Chester appears to welcome...
View ArticleHow Gatorade Debuted Its New iD Membership Program In Las Vegas During the...
To launch its free Gatorade iD membership program, the PepsiCo brand is hosting an exclusive Super Bowl experience in Las Vegas for young visiting athletes and its NFL talent roster. The invite-only...
View ArticleIn Its Second Big Game Appearance, ‘He Gets Us’ Highlights Foot Washing,...
He Gets Us, a campaign to revamp the reputation of Jesus, the central figure in Christianity, ran its first of two Super Bowl ads in the first quarter of the 2024 Big Game. Together, the two ads total...
View ArticleApartments.com Super Bowl Spot Stars Jeff Goldblum and Bickering Aliens
Jeff Goldblum is no stranger to science fiction. The quirky star has been in blockbusters including The Fly and Jurassic Park, among many others. Goldblum's alter ego, Brad Bellflower, can now be added...
View ArticleHow CeraVe and Michael Cera Pulled Off an Epic Prank for the Brand’s First...
Weeks of speculation that actor Michael Cera is the founder of skin care brand CeraVe have culminated in a Super Bowl ad that reveals it was all an elaborate prank. The L'Oreal brand's first Super Bowl...
View ArticleDanny DeVito Saves State Farm Super Bowl Ad From Arnold Schwarzenegger
State Farm brought Arnold Schwarzenegger and Danny DeVito to the Super Bowl--and may have created the film industry's first stunt speaker in the process. After forgoing a broadcast spot to pursue...
View ArticleHomes.com Launches the Brand in the Super Bowl With Dan Levy and Heidi Gardner
Apartments.com has already established itself as a worthy rentals-listing website, with a personable spokesman in Brad Bellflower (Jeff Goldblum). Now, fellow CoStar Group company Homes.com has...
View ArticleAdweek’s Reviews of the 2024 Super Bowl Ads: Best and Worst of the Game
Adweek editors are sharing their thoughts on the ads that aired during Super Bowl 58. Here's how we rated each spot. Apartments.com Our vote: THUMBS UP Jeff Goldblum's performance is just good enough...
View Article5 High-Performing Super Bowl 58 Ads Based on Data
Super Bowl ads aren't cheap, with 30 seconds of screen time costing an average of $7 million. That's why effectiveness is so important for advertisers that hedge their bets on the Big Game. Although...
View ArticleADWEEK’s Postgame Guide to Super Bowl 58 Ads
Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years. And, as ever, brands were also...
View ArticleUSA Today Ad Meter: State Farm’s Arnold Schwarzenegger Ad Proves Most Popular...
Super Bowl fans rated State Farm's ad featuring Arnold Schwarzenegger as he fails to comply with a director's line reading note as their favorite Super Bowl spot for 2024, according to the USA Today Ad...
View ArticleVerizon and Beyoncé Both Win With Super Bowl Album Announcement
Verizon made a Super Bowl ad with Beyonce without announcing a tour or perks for fans. Beyonce used that ad to launch a new album on her website, which never mentioned Verizon. For both, Super Bowl 58...
View ArticleExclusive: Prime Video Purrfectly Cures a Grumpy Cat in Latest Brand Spot
While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy. The streaming service debuted "Ill Terrible Gato," the second spot in its latest brand campaign, "Find...
View ArticleBrands Talk a Big Game About Diversity. Did Super Bowl 58’s Ads Follow Through?
It's not easy to pitch a product and capture a nation's pluralism in 30 seconds, but the e.l.f. Cosmetics ad in Super Bowl 58 was a notable effort. With the inimitable Judge Judy presiding from the...
View ArticleWho Won TelevisaUnivision’s Super Bowl Broadcast? The Ads That Invited the...
Historically, when targeting the Latinx market, ads have been dubbed in Spanish over the original English-language ad. For Super Bowl 58, brands like Starbucks, AT&T and Total by Verizon wanted to...
View ArticleBustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio
The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two...
View ArticleSuper Bowl Ads 2024: Creatives Review the Highs and Lows
Super Bowl commercials always come under immense scrutiny, and now the ad industry's creative leaders have weighed in. This wasn't just the year that Taylor Swift's appearance eclipsed the game. During...
View ArticleRobert F. Kennedy Jr. Faces Family Backlash Over Repurposed JFK Ad
The politician Robert F. Kennedy Jr. is receiving backlash from his extended family following an ad that ran in the second quarter of Super Bowl LVIII. The spot deliberately replicated an ad run by the...
View ArticleThese Visceral Ads Show How Pollution Hurts Kids—Without Mentioning Climate...
In a new pair of ads from nonprofit Potential Energy Coalition, kids struggle to breathe as pollution fills the air. The marketing firm, which aims to create public demand for action on climate change,...
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