Sundance Film Festival: How Brands Are Activating in Park City
PARK CITY, Utah--The Sundance Film Festival's 2024 brand partners are playing a big role on Main Street. It's tough to travel a single block without spotting an activation. Festival goers can visit...
View ArticleHow Häagen-Dazs Aims to Return to Its Glory Days With BBH
The older we get, the more we look to reclaim our youth, and that is certainly true of luxury ice cream brand Haagen-Dazs, which aims to recapture past glories with the reappointment of BBH as its...
View ArticleB2B’s Move Toward Digital Is Here, and Affiliate Fits Right In
B2B affiliate marketing is a relatively new phenomenon. It has experienced significant growth as brands, partners and networks adapt to the distinctive needs of businesses targeting other businesses....
View ArticleHow Bounty Got Edelman and Gronk to Eat Wings Like the Bros They Are
At the time of publication, more than half a million football fans have found their way to YouTube to watch four and a half minutes of retired New England Patriots greats Julian Edelman and Rob...
View ArticleAs Cookies Fade Out, Retail Media Steps Into the Spotlight
On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and...
View ArticleHuge Promotes Lisa De Bonis to CEO, Replacing Mat Baxter
Creative consultancy Huge has a new CEO as Lisa De Bonis steps into the role formerly held by Mat Baxter, who led Huge through its structural reorganization and investments in artificial intelligence...
View ArticleHavas Agencies Could Be Stripped of B Corp Certification Due to Shell Account...
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell's media account last year, B Corp's certifying body B Lab Global has confirmed to ADWEEK. The result...
View ArticleThe Future of B2B Growth? Your Brand
One common misconception in business-to-business markets is that a great product guarantees success. While it's true that an exceptional product, technology or customer experience can rapidly build...
View ArticleBuy Now Pay Later: Disrupting Payments With Klarna CMO David Sandstrom
Klarna, most associated with its buy now, pay later services, is an internationally recognized technology company that has rapidly risen in recognition over the past few years. Part of its success...
View ArticleTelevisaUnivision and Known Partner to Better Reach Hispanic Consumers
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers. And that includes what not to do. "If you're...
View ArticleDitch the Filters: A Real Beauty Journey With Glow Recipe
Skincare has been part of human life since ancient times, with various generations devising their own potions and rituals to achieve a flawless complexion or eliminate acne. Nowadays, many brands like...
View ArticleApple’s Comedic iPhone Ads Reassure Worried Parents
Apple's latest "Relax, It's iPhone" ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home. Like previous...
View ArticleNotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos
Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy Animals," which uses AR technology to bring animal food logos to life....
View ArticleBuyers Can’t Test Privacy Sandbox APIs in Google’s Ad Platform DV360
Despite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google's demand-side platform, Display & Video 360, has not offered its clients any easy way to test...
View ArticleMinute Media Acquires STN Video, Expanding Its Video Footprint
Sports media company Minute Media, home to brands including The Players' Tribune and FanSided, acquired STN Video Wednesday morning, part of a bid to further expand its digital footprint. Minute Media...
View ArticleHeinz Is Worth the Wait in This Understated Ode to Ketchup
Good things come to those who wait--like the perfect swirl of ketchup on a hot plate of fries. A recent survey, conducted by market research firm Toluna, found that 85% of U.S. respondents hold out for...
View ArticleThe Next Generation at Work and the Future of Broadcasting
In this week's episode, host Cathy Hackl reports back from speaking at the DLD Conference and then Davos. Artificial intelligence seemed to be the topic on every panel. Hackl and co-host Lee Kebler...
View ArticleJon Stewart Returning to Host The Daily Show Is Your Moment of Zen
The Daily Show is bringing you a moment of Zen. Top line Jon Stewart is back as an executive producer and host of The Daily Show on Monday nights throughout the election season. He's expected to...
View ArticleReese’s Use Sight Gags to Promise a ‘Big Change’ in Super Bowl Teasers
Hershey has launched two short videos in the run-up to its Super Bowl 58 campaign for legacy brand Reese's, using over-the-top sight gags to tease a "big change" to its beloved product. The company...
View ArticleRobert Kraft’s Foundation to Combat Antisemitism Will Air Its First Super...
New England Patriots owner Robert Kraft, founder of the Foundation to Combat Antisemitism (FCAS), will air its first national Super Bowl spot this year. It comes after Kraft matched a $100 million...
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