Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies
Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days after...
View ArticleRob Gronkowski Will Get a Second Chance at Kicking Glory in FanDuel’s Super...
Rob Gronkowski wants another shot at Super Bowl glory, and both FanDuel and Wieden+Kennedy are more than happy to give it to him. The former National Football League tight end isn't looking for another...
View ArticleInstacart Lets Brands Target Ads Off-Platform Through Google Shopping Campaigns
Instacart is letting advertisers use its vast trove of shopper data to target ads on Google Shopping campaigns, the grocery delivery firm announced at technology conference CES today. The Google...
View ArticleVodafone’s Action-Packed Ad Dramatizes the Everyday Fight for the Remote
Telecommunications company Vodafone Ireland is showcasing the breadth of entertainment available through its new TV Play smart hub with an epic genre-hopping ad from agency Grey London. "Remote" begins...
View ArticleSlack Breaks Into Song and Dance in This Whimsical Musical About Meetings
Meetings that "could have been an email" are the bane of many workers' existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration available...
View ArticleIn-Store Retail Media in 2024: Hype or Happening?
People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, browsing,...
View ArticleLondon Sphere Proposal Withdrawn by Madison Square Garden Entertainment
A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal. MSG had hoped to...
View ArticleApple Echoes a Classic iPhone Ad to Tease Its First Spatial Computer
Apple is setting high expectations for its Vision Pro spatial computer by previewing the device's Feb. 2 launch with an ad modeled after "Hello," the film that introduced the iPhone in 2007. While...
View ArticleBrave Commerce Podcast: Riding the Waves of Change in Beauty Marketing
On this episode of Brave Commerce, Julien Bouzitat, the U.S. general of Laneige and Innisfree, part of the Amorepacific Group, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable...
View ArticleOmnicom Media Group Names Former Forrester Analyst Joanna O’Connell N.A....
Former Forrester analyst Joanna O'Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America. At the helm of the group's marketplace intelligence team,...
View ArticleHeineken 0.0 Says Don’t ‘Bale’ on the Party During Dry January
For those hunkering down at home, avoiding nightclubs and skipping parties, Heineken feels your Dry January-inspired pain. The brand just launched a campaign for Heineken 0.0, its hot-selling...
View ArticleOreo’s Pac-Man Collab Calls on Consumers to ‘Chase Playfulness’
Continuing its collaborations with established pop-culture franchises such as Batman, Super Mario and Pokemon in recent years, Oreo revealed a linkup with 1980s gaming classic Pac-Man. The campaign for...
View ArticleWalmart and Andy Cohen Team Up for Drama-Free Quitters Day Campaign
Andy Cohen's name might indelibly be associated with the dropping of a certain ball in Times Square, but the busy media personality wants to make sure you don't drop the ball when it comes to your New...
View ArticleMarketing Vanguard Podcast: Personalization at Scale With Kraft Heinz
On this week's episode of Marketing Vanguard, we sat down with Cristina Kenz, chief growth and sustainability officer at Kraft Heinz. During the conversation, Kenz delves into her extensive career,...
View ArticleGreenhushing Morphs to Green Silence Ahead of Election Season
As we near what's expected to be a divisive election season, experts expect brands to avoid messaging that could be considered political--and in the U.S. especially, that includes climate change. The...
View ArticleAmazon Layoffs to Impact Hundreds at Prime Video and MGM Studios
Ahead of its ad tier launch, layoffs are coming to Prime Video. Top line Today, Mike Hopkins, svp at Prime Video and Amazon's MGM Studios, announced in a memo sent to employees that the company would...
View ArticleWhy Nike and Tiger Woods’ Breakup Feels Like a Cliffhanger
Peanut butter and jelly. Mac and cheese. Taylor and Travis. Some things just go well together. Like Tiger Woods and Nike. One of the most iconic partnerships in sports has come to an end after 27...
View ArticleThe Speed of Culture Podcast: Vision of the Future
In this week's episode of The Speed of Culture, Matt Britton speaks to Shachar Scott, vp of marketing for Meta Reality Labs. Shachar has over two decades of experience in the marketing world and was...
View ArticleTechMagic Podcast: Welcome to the Era of Spatial Computing
This week's episode of TechMagic with Cathy Hackl is all about the Apple Vision Pro and spatial computing. Hackl and guest host Lee Kebler briefly recap immersive tech in 2023, including the Meta Quest...
View ArticleThe Garage Podcast: The Future of Retail Discovery
As we step into the future of retail media, the intersection of technology, data and consumer experience takes center stage. In this special episode of The Garage: Tools for Retail Media Innovation...
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