McDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play
The McDonald's universe is expanding with CosMc's: a spinoff brand rooted in nostalgia that will serve pick-me-up snacks and coffee. Described by the fast-food chain's president and chief executive,...
View ArticleKevin Warren Departs as UPS Restructures Commercial and Marketing Functions
UPS marketing chief Kevin Warren is leaving the company after nearly six years, with a legacy of building a culture of diversity and inclusion while supporting a turnaround of the courier. Warren, who...
View ArticleBlippar Introduces Web-Based AR Ad Units
To help brands better reach consumers, augmented reality tech company Blippar launched its web-based AR ad units called AR Units. People can interact with these AR ad units without leaving a webpage or...
View ArticleHow One Campaign Changed Everything for Coca-Cola
Pop culture moments can sell a can or bottle of Coca-Cola as effectively as the product inside. Since February 2022, the Coca-Cola Creations platform has used a blend of musicians, designers and...
View ArticleTechMagic Podcast: Eminem’s Fortnite Concert and KISS Avatars
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss rock band KISS's retirement and their plan to leave the music to their avatars. They also discuss digital...
View ArticleNiantic’s 8th Wall Puts an AR Twist on the Holidays
Throughout 2023, Niantic's 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight these tools and celebrate the holiday season,...
View ArticleEnthusiast Gaming Lays Off Almost 10% of Staff As Revenues Slip
The video game publisher and media company Enthusiast Gaming laid off around 20 employees across Friday and Monday--nearly 10% of its 200-person workforce, according to two people familiar with the...
View ArticleEvery Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue
Do you ever feel like you've seen the same ad a hundred times? We have all experienced it--seeing an ad and immediately putting down our phone, changing the channel or closing the pop-up as quickly as...
View ArticleWhy the Always Sunny Team Took a Shot at a Whiskey Brand
When It's Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer. "We felt we were uniquely positioned to...
View ArticleGoogle’s AI Model Gemini Spurs Fresh Concerns Among Publishers
Google's release of large language model Gemini this week has publishers troubled about its potential to further impact revenue dynamics in an industry already grappling with volatility. In a press...
View ArticleCBS Reignites Fire Country Fandom Between Seasons With Livestream Music Events
With Season 1 averaging more than 8.3 million viewers, Fire Country has been a bright spot for CBS. However, with Hollywood strikes delaying programming, dozens of platforms competing for viewers, and...
View ArticleValentino Embraces AR Clothing Try-On for New Womenswear Collection
Luxury fashion house Valentino is continuing its partnership with AR technology company Wanna to allow shoppers to virtually try on womenswear items from its Spring 2024 line in augmented reality....
View ArticleB2B Agency Bader Rutter Shows the Changing Face of Agriculture
Agriculture's B2B marketing doesn't have to look far to find its humanity. After marking a half century in the storytelling business this year, ag-focused creative firm Bader Rutter's client list...
View ArticleCoca-Cola Releases Two Santa-Focused Holiday Short Films
Drinks giant Coca-Cola has released two short films over the Winter holidays through Amazon's Prime and Freevee platforms, featuring Academy Award-winner Octavia Spencer, Scoot McNairy and Colm Meaney...
View ArticleIt’s Complicated: Hollywood’s Long Relationship With Branded Entertainment
I don't think my father knows what I do for a living. When I told him I had moved from film and television to branded entertainment, he looked at me with confusion and surmised, "Like The Carnation...
View ArticleImpossible Foods Drops a Cheesy RomCom Trailer as a Promo for Its First...
She's a single mom who's down on her luck. He's a competitive eater who's searching for love. What happens when fate brings them together in an ad for Impossible Foods? It's a meat cute ... get it?...
View ArticleDallas Cowboys QB Dak Prescott Takes ‘Sh*t Talk’ to Another Level in Latest...
As NFL fans gear up for Sunday's hotly anticipated round 2 matchup between the Dallas Cowboys and the Philadelphia Eagles, Cowboys' QB Dak Prescott has teamed up with Maximum Effort and the Colorectal...
View ArticleAdweek Research: Quantifying the Impact of Collaboration
About a year ago, Xerox Holdings Corp. chief marketing officer Deena LaMarque Piquion approached her company's chief technology officer with a small ask: Could she get the tech team's help to eliminate...
View ArticleIt’s Time Agency Teams Had a Direct Line to the Client CEO
A client CEO may not be someone ad agency teams are used to engaging with, but Saatchi & Saatchi London chief strategy officer Richard Huntington believes it's time to start speaking their...
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