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Ad of the Day: Canal+
Bears are usually just comic props in commercials. Not so in this wonderful, hilarious spot for the French movie channel Canal+ by Paris ad agency BETC Euro RSCG. Here, the bear runs the show—as the...
View ArticleBETC Euro RSCG Wins Agency of Year at ADC Awards
BETC Euro RSCG led the pack at the 91st annual Art Directors Club awards Tuesday night, winning the organization's Agency of the Year honor after collecting the most cumulative trophies across the...
View ArticleMother's Giant 'Little Marina' Doll Wins One Show
Mother New York took the top honors at 2012's One Show last night, winning "Best of Show" for "Little Marina," the 25-foot-tall, Missoni-wearing, smartphone-waving doll that the agency created for...
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Film Craft Grand Prix Goes to BETC's 'The Bear' for Canal+
CANNES, France—One of the funniest spots of the past year was also judged to be the best crafted at the Cannes Lions festival here tonight, as Paris agency BETC won the Grand Prix in Film Craft for...
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Ad of the Day: Canal+
Oh, I get it—soccer players. Canal+ (that's pronounced cannle-plue, francophiles!) is the European HBO, and obviously people are excited about it—and about the big soccer matches it broadcasts—if this...
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Top 10 Commercials of the Week: Nov. 30 - Dec. 7
This week, Bing bashed Google for "Scroogling" your holiday shopping searches, StubHub's ticket tree mourned its piney and formerly ornamented cousin, and Expedia unleashed a rare commercial that will...
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The Man From Oz Finds Religion
The latest show from the creator of Homicide: Life on the Street and Oz is not on pay cable. Or cable at all, actually. Or broadcast. It’s called Borgia (not to be confused with Showtime’s The...
View ArticleGunn Report: BETC's 'The Bear' Is Most-Awarded Spot
“The Bear,” a commercial for French premium pay channel Canal+, was the world’s most-awarded TV spot in 2012, according to The Gunn Report, a global ranking of winners compiled from the major annual...
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BETC and Canal+ Satisfy Your Craving for More Dwarf Clowns in Advertising
BETC and Canal+ together produced one of the most beloved ads of recent years in "The Bear," a hilarious and impeccably produced spot that won the Film Craft Grand Prix at Cannes in 2012. The French...
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Wanted, Dead and Alive: Promo for Sundance's The Returned Gives You Options
Sundance's new Euro drama, The Returned, starts its disturbing run on the AMC Networks cabler Thursday at 9 p.m. And to celebrate its creepy premise—the undead try to return to their lives and find...
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Ad Campaign Seeks to Help Widow Whose Husband Had Hollywood's Most Famous Scream
Sheb Wooley comes screaming out of the mists of pop culture into the commercial mainstream in FCB's new campaign for pay-TV channel Canal+ in Spain. Wooley is the voice actor who performed the...
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Canal+ Makes Clever Use of Its + Symbol in Redesigned Movie Posters
This Canal+ campaign, which uses the French TV channel's trademark "+" symbol as a visual cue in a series of reimagined movie posters, sure has lots of positives. The work was created by BETC Paris to...
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Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot
I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine...
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French Resistance Crumbles in Netflix Debut
Netflix broke through some heavy French telecom resistance today as it debuted its video-on-demand service in six more European countries. One of France's major telecom companies, Bouygues, announced...
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Why Don't We Have Unicorns Today? This Ballsy French Ad Explains Everything
We would still have unicorns around today were it not for an epic screw-up by Noah's son during the loading of the Ark all those years ago. That's the premise of this amusingly overblown Canal+ ad...
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Canal+'s Distressingly Comical Christmas Ad Is a Whole Different Animal
Paris agency BETC and client Canal+ have teamed up for a number of animal-themed commercials over the years, from their famous directing bear to their ballsy unicorns. But this latest creature could...
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Canal+'s Soccer Fan Hasn't Missed a Match in 30 Years, but Hasn't Seen One...
Soccer fun fact: A "clásico," which originally referred to a Real Madrid vs. Barcelona game, now means any game between fierce rivals within the same country—like Manchester United vs....
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France, Often Late to U.S. Culture, Had a Great Reaction to Getting Game of...
France is tired of America getting access to the coolest things first. So now it's drawing the line at Game of Thrones. To promote French cable provider Canal+ airing the Game of Thrones Season 6...
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Porn Stars Lose Their Partners in French Cable Ads That Would Never Fly Here...
Mainstream American marketing doesn't like to touch pornography at all, but this French campaign for pay-cable TV provider Canal+ revels in it—in amusingly offbeat fashion. The agency, BETC, wanted to...
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If You Cooked Up TV Shows in a Kitchen, It Might Look Like This Crazy,...
One reason people go for over-the-top (OTT) services like Netflix is you don't have to worry about channels anymore. You can just run it and have this broad array of awesome content at your...
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