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NCAA Women’s Ratings Beat Men’s for First Time, Advertisers Score Big

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When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA Division I Women's Basketball championship game between Iowa and South Carolina, a 3 p.m. ET tipoff airing on ABC and ESPN, scored an average of 18.9 million viewers, blowing by the NCAA Division I Men's Basketball championship game Monday...

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